VFD eSports Partners with Echo Fox for Marketing, Brand Partnerships

May 24, 2016

Three-time NBA champion Rick Fox’s premier eSports franchise Echo Fox and VFD eSports, the leading marketing agency specializing in eSports, today announced their partnership to connect brands with the emerging eSports franchise and its athletes. Team Echo Fox will officially debut new sponsorships with Tasty Whey, HyperX, TipTalk and Vertagear next month at the North America League of Legends Championship Series summer split.

"We are extremely excited to partner with VFD eSports to help create the best brand partnerships and activations in the eSports world,” says Rick Fox, owner of Echo Fox. “VFD eSports has a proven track record across the biggest sporting leagues and is helping to bridge the gap for brands to understand how to activate in this sphere."

Brands are predicted to spend $325 million on sponsorships and marketing efforts related to eSports this year, pacing towards a 49 percent year-over-year jump, according to market intelligence firm Newzoo. More than half of eSports enthusiasts are between the ages of 21 and 35 making them an especially important demographic for marketers looking to connect with consumers as they are in the peak stages of building life-long affinity for brands.

“eSports presents enormous opportunities for brands within and beyond the gaming industry,” says Elie Deshe, co-founder of VFD eSports. “Marketers are taking notice of the rapid rise of the sport, which boasts highly engaged fans and championship series that command larger audiences than most traditional sports playoffs.”

As is the case with any professional athlete, Echo Fox players must always be on top of their game and perform at peak levels. The franchise has inked inaugural deals with the following partners:

Adaptogen Science Tasty Whey - high-protein supplemental mix promotes peak wellness through a proprietary combination of exceptionally high-quality whey protein, along with medium-chain triglycerides (MCT), low glycemic index carbohydrates and micronutrients.

HyperX Cloud Headsets - headsets crafted to meet the most rigorous demands of professional gamers and give the winning edge in a highly competitive environment.

TipTalk - app connects influencers with fans, one-on-one. Franchise owner, Rick Fox, and the Echo Fox team leverage TipTalk to discuss eSports trends and provide exclusive tips and insight to fans and avid gamers looking to elevate their own level of play.

Vertagear - exquisitely designed chairs built to enrich the lifestyle of gamers. The Racing Series combines comfort with ergonomics and adjustability to accommodate the special requirements of eSport athletes.

VFD eSports is Echo Fox’s exclusive partner for brand integrations and corporate sponsorship opportunities.

For more information about corporate sponsorship opportunities with Echo Fox inquire here: http://www.vfdesportsmarketing.com/contact.

About Echo Fox

Echo Fox is a premier eSports franchise focused on advancing the best athletes in the world. Boasting a mixture of veterans and new talent, the franchise is making moves on the digital playing field. Echo Fox teams compete in League of Legends, Counter Strike:Global Offensive, Street Fighter V, H1Z1, Call of Duty and Super Smash Bros. Originally founded in December 2015, avid gamer and three-time NBA champion Rick Fox leads Echo Fox with former Warner Bros. Interactive executive, Jace Hall, who serves as CEO.

For more information visit echofox.gg, stream on Twitch, like on Facebook and follow on Twitter and Instagram.

About VFD eSports

A subsidiary of VFD Marketing, VFD eSports is the leading marketing, consulting, athlete and brand management agency focused on the emerging eSports industry. Co-founded by brothers Elie Deshe and Daniel Deshe, the agency helps brands connect with influencers in eSports teams, athletes and properties worldwide, activating companies in the fastest growing spectator sport in the world.

For more information visit VFDeSportsMarketing.com, like on Facebook and follow on Twitter and Instagram.