North American League of Legends Play Shines on World Stage

May 10, 2016

The League of Legends Mid Season Invitational (MSI) is drawing towards its conclusion, the eyes of the entire world’s eSports fans have been fixed on one team: Counter Logic Gaming.

Counter Logic Gaming has been a staple in North American eSports since the team’s inception back in 2010, when eSports in the western world was still in its infancy, but never has the team shocked and dazzled everyone on the world stage like they have during the first round of MSI. After going to compete in Shanghai ranked in the bottom of nearly every analyst’s pre-tournament poll, they have hit the ground running earning their first ever win over Korean powerhouse SK Telecom T-1, and being the first team to take down the current tournament leader, China’s Royal Never Give Up.

The mass of attention CLG has garnered on the world stage has not only brought pride to the eSports fans of North America, but also its businesses. Although eSports has been reported to earn an its investors $748 million in revenue worldwide, eSports in the United States is still far from saturation and, according to the market research firm Newzoo, it is estimated that viewership will continue to grow by 21% annually over the next few years. That leaves a lot of room for eSports advertising space, especially League of Legends advertising space, directly to 15 - 34 year old males, and major companies such as Coca-Cola, Red Bull, and Geico haven’t let the opportunity pass them by.

With all the world’s eyes trained on CLG, they will look to continue their unlikely push towards the MSI finals in their semi-final series against the number one team from the League of Legends Master Series, Flash Wolves, on May 14th. Coverage for the even resumes with the current number 1 seed, China’s Royal Never Give Up, taking on the 2-time world champion squad from Korea, SK Telecom T1, on May 13th at 10:30pm PST on MSI will come to a close and the tournament champion will be crowned in Shanghai on May 15th.